Even having Rey Mysterio, John Cena, Kurt Angle, and the late Eddie Guerrero couldn’t cover that lack of depth. Other acts on the card were The Bashams, Luther Reigns, Heidenreich, and three segments of a Diva Search contest. No Way Out in 2005 was headlined by him versus The Big Show in a barbed wire steel cage match. It wasn’t too long after this that the JBL was WWE Champion and by all reports, the lowest-drawing WWE Champion ever. However, the introduction of the second top championship is where it all began going downhill to a certain degree. Why? It worked because the roster depth was more than enough to cover both shows, especially when they were both two hours. In the early 2000s, coming off of a roster influx from WCW and ECW (and a STACKED influx at that), a brand split worked. This then led to the below moment, where the newly introduced World Heavyweight Championship was just gifted to Triple H. The idea of two titles became part of the accepted WWE canon when in kayfabe then- Smackdown General Manager Stephanie McMahon signed WWE Champion Brock Lesnar to an exclusive contract.
WWE has a mirror version of each title on Raw and Smackdown, with the top men’s championships the WWE and Universal Championships. Unify the WWE and Universal Championships, keeping the former I should also note that this is all contingent on good booking and creative, which is a big ask in the modern WWE. The first four are obvious, but the last few might catch you by surprise. Here are some tactics to help WWE meet the goals of the overall strategy above focusing specifically on roster construction, split across multiple divisions. Yeah, I know, that last part just made you laugh when pairing it with WWE. With so much talent now gone, it might be prudent for WWE to end the brand split (again) and once more consolidate the rosters between Raw and Smackdown.Īt its core, ending the brand split means doing away with show-specific rosters, any kind of “brand-to-brand invitational” or “wildcard” rule, and (although not really an issue with this brand split) brand-specific pay-per-view events.īasically, if WWE were to consolidate the brands now, the strategy for the week-to-week booking should be what every wrestling show should employ: tell believable, coherent stories based on winning a championship or working toward a championship match with succinct promos devoid of forced catchphrases and punchlines. There were the releases in April, which included a slew of talent the releases in May that included Samoa Joe and Mickie James the release of Tom Phillips the mutual parting with Adnan Virk and though this doesn’t apply as directly to this article, the release of Velveteen Dream.
Unfortunately, this isn’t the first round of cuts this year. Yet again, WWE released a handful of wrestlers during a slow middle-of-the-week news day.
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